In early 2018, sales of vodka in updated packaging launched in key CIS markets, including Kazakhstan, Armenia, and Azerbaijan.
In the second quarter of 2018, Gzhelka began moving into new sales territories - Israel, Germany, and Bulgaria.
In the new design of the vodka, consumers of the product can't miss the truly Russian origins of Gzhelka. Stellar group will be focusing on product authenticity in the further development and promotion of the brand in the duty free store segment. In the near future, promotional packs will appear in duty-free shops: with each purchase of Gzhelka, the buyer will receive free souvenirs crafted in the traditional Gzhel style.