Stellar group expands the presence of its Nastoyaschaya vodka brand in the German market. In late April, the company started supplying this vodka, sold in Germany under the brand name Nascha, to German retail chain Kaufland. As a result, German buyers can now purchase Nastoyaschaya in three major retail chains: Schwarz Gruppe (Kaufland), Rewe Group (Rewe), and Metro Group (Real).
Active cooperation with German chain retail companies is a part of the strategy to promote the Nastoyaschaya brand in key European markets. Today, the vodka successfully sells in German stores such as Bünting, Globus, Kaes, Citti, Norma, and Transgourmet.